Divo
Luxury Interior Design & Craftsmanship
Brand Identity Design
Matheus Andrade
DIVO, inspired by the masculine form of the Italian word diva, was created from the founders’ deep admiration for the artistic heritage of ancient Italian cities like Toledo. Entering a highly competitive luxury tile market, DIVO faced the challenge of establishing a distinct brand identity that would not only stand out among well-established competitors but also embody the timeless elegance of Italian craftsmanship. The brand needed to go beyond being just a product—it had to become a lifestyle, evoking la dolce vita with every design.
The visual identity of DIVO reflects the grandeur and sophistication of Italian luxury, blending classical influences with modern refinement. Inspired by the intricate artistry of Italian heritage, the brand narrative is both bold and elegant, seamlessly capturing the beauty of handcrafted tiles. A carefully curated color palette, intricate typography, and elegant design elements emphasize the craftsmanship, quality, and timeless appeal that define DIVO. The result is a premium and aspirational brand identity that transforms each tile into a statement piece—one that tells a story of tradition, sophistication, and the art of living well.
