Brodēon Perfume
Luxury Fragrance & Personal Expression
Brand Identity Design
Matheus Andrade
Brodēon Perfume sought to redefine the essence of luxury fragrance, positioning itself as more than just a scent, but as a statement of identity, elegance, and individuality. Inspired by the philosophy that perfume serves as an invisible garment, the brand needed to craft a distinctive visual identity that would resonate with modern consumers while maintaining a timeless appeal. The challenge was to create a refined, adaptable design that could seamlessly integrate across various brand touchpoints, reinforcing the idea of scent as a form of self-expression.
The visual identity of Brodēon embraces the sophistication of subtle luxury, using the symbolism of fashion labels to convey refinement and exclusivity. The signature black color palette exudes mystery and understated elegance, allowing the wearer to take center stage while the fragrance enhances their presence. Minimalist yet impactful design elements, paired with elegant typography and a versatile aesthetic, ensure that Brodēon’s brand presence remains both timeless and contemporary. This cohesive identity transforms each fragrance into a statement of artistry, personal style, and quiet sophistication.
