Halsa
Health & Wellness / E-commerce
Branding & Packaging Design
Stepan Lipatov Rodion Kitaev Alisa Gvozdeva Matheus Andrade
Halsa, a cutting-edge subscription service that delivers personalized vitamin sets powered by AI, needed a rebrand to reinforce its position in the rapidly evolving E-commerce 2.0 market. The challenge was to create a visual identity that encapsulates Halsa’s core values of self-care, health, and flexibility while ensuring that it resonated with consumers seeking personalized health solutions. The new design had to be modern, intuitive, and aligned with Halsa’s technological edge and focus on wellness.
Our rebranding solution for Halsa centers on a modular, two-cube packaging system that simplifies the management of vitamin regimens. This innovative packaging design provides ease of use, ensuring that customers can personalize their wellness routine effortlessly. The bold use of functional typography complements the sleek packaging, while the signature green color evokes a sense of freshness, vitality, and health. To bring Halsa’s “Health Constructor” concept to life, we collaborated with talented illustrators Stepan Lipatov, Rodion Kitaev, and Alisa Gvozdeva. Their artwork visually communicates Halsa’s dedication to personalized wellness and expert guidance, symbolizing the science-driven approach to health that is at the core of the brand. This unified visual language not only strengthens Halsa’s presence in the market but also enhances the brand’s appeal to a health-conscious, tech-savvy audience.
